Entain
Website
Entain are an international sports betting and gambling company that operate globally. Entain are aware of the great responsibility they have on their customers, but are also very tuned into the fact that betting can add an incredible sense of fun and enjoyment into sport watchers and goes.
However, this awareness of who they were wasn’t reflected in their website and the way they were using their brand. The site was messy, cluttered, confused and did a poor job at showcasing their case studies, global presence and stories.
Entian needed a brand new site. One that educated customers and shareholders of the great work they’re doing on protecting betting customers as well as providing customers around the world with the most exciting sports experiences.
Final notes
Entain were incredibly happy with the result of their new website and brand application. So much so that it resulted in more work streams to help elevate the Entain brand and the way they communicate.
Following this, one other project I was asked to help with was “Engage” their quarterly newsletter. This needed to be fun, fast paced, sports centred and ultimately fiercely informative.
