Sibling Support
Website + Brand
Sibling Support is a fantastic charity that provides support and resources for people who have lost a sibling. They’re run by volunteers so it was no surprise that the brand felt a little under developed. There was nothing wrong with what Sibling Support had done with their brand but it wasn’t doing them justice, nor was it fit for the broad audience that the charity attracts.
They needed a new brand and a new website. One that suited the range of people that seek out Sibling Support, and one that felt like it was like being given “a warm hug” (one of the best notes I’ve ever been given on a brief).
The brand
After some workshops with the charity I felt like an ever-changing logo was best for Sibling Support - not only representing the different people that interact with the brand, but also reflecting how individuals could be feeling when coming to the charity in that precise moment. No ones grief is the same, and even though peoples experiences might be similar, everyone has a unique story.
I developed a system called “the space to embrace” where the logo can evolve and people who interact with the charity can create their own logo mark so it is constantly evolving and further representing the future of people who use the charity.
I also wanted to play around with the typography within the logo and the wider messaging, having some capitals physically support the small “I” help show that the charity is there for people, its supportive, but it also understands.
Final notes
The rebrand was a massive success. Within a week of launching 1,800 bereavement resources were sent out and many of the items sold out. Siblings had written in to say that “it made me feel seen and valid” and parents have shared stories of siblings opening up to talk about their lost sibling, sharing more memories and helping with the grieving.
As well as some lovely feedback from people who interact with the charity, we also had some feedback saying that funders now take the charity seriously, saying that trustees have felt more comfortable giving the charity grants.
